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This Snapchat will self-destruct in 3, 2, 1 - Snapchat adds video calls and vanishing chats

Snapchat adds video calls and vanishing chats
Snapchat adds video calls and vanishing chats
Snapchat means business. Although most people think selfies when they think of Snapchat, Snapchat wants to change that perception. Now, the app has added video calls and self-destructing chats to make Snapchat a more well-rounded app.
Previously, Snapchat users could only send photos and shirt videos, which would then self-destruct after a short time. Now, users can send messages to each other, which will also vanish once the conversation is over. The addition of a messaging function makes perfect sense for Snapchat and will put it in direct competition with WhatsApp, Hangouts and other messaging apps.
The fact that chats vanish once the conversation ends will certainly appeal to those users who want to keep their conversations private. The ephemeral quality of Snapchat messages also gives a different sense of importance to the conversations. Snapchat's self-destruct feature brings spy novels and James Bond movies to mind. It's something that none of the other mainstream messaging apps have.
If you want to have a top-secret conversation and leave no trace afterwards, Snapchat is the place to go.
Snapchat also added a video calling feature to the app, making it a triple threat app. Not only can you send self-destructing videos, pictures and chats on Snapchat, you can also make video calls. It's now an all-in-one messaging and video-calling app with a handy self-destruct button. Once you download the new version of Snapchat, there's no need to use WhatsApp, Hangouts, Facebook Messenger, Skype or Facetime anymore.
Although this could be bad news for other messaging apps, it's great news for Snapchat. With the addition of these two new features, Snapchat is now poised to be the perfect rival for Facetime, WhatsApp, Skype and other messaging services. It's already quite popular with the two most coveted groups of mobile app users: teenagers and college students. Now that it's added video calls and self-destructing chats, Snapchat is sure to attract more users.
Although the numbers have never been confirmed, it's believed that Snapchat already has 30 million monthly active users. Snapchat reportedly received offers for purchase from Google and Facebook, but it seems that its founders want to keep it for now. Perhaps they are holding out for a higher premium. If these new features are as successful as they should be, Snapchat might just fetch a higher price than WhatsApp.
Source: http://www.techtimes.com/articles/6376/20140502/snapchat-video-calls-self-destruct-chats-selfies.htm

Facebook Messenger Is Looking More and More like Snapchat

Facebook Messenger Is Looking More and More like Snapchat

Facebook Messenger Is Looking More and More like Snapchat


Since Facebook couldn’t have Snapchat, the social network now wants to make it obsolete. On Monday the company rolled out an update to the iOS version of its Messenger app that makes it a speedier and more visually focused competitor to the ephemeral messaging app.

Facebook Messenger now boasts video messaging for the first time, and makes it easier for users to exchange photos. In fact, trading selfies is now even easier than in Snapchat because a user can do it without leaving a conversation thread—Snapchat requires users to select recipients for each picture message. The update also gives more prominence to stickers, which people can use to communicate through images rather than words. The changes will hit the Android version later this week.

Despite purchasing competing service WhatsApp for $19 billion in February, Facebook has made some aggressive moves in recent weeks to boost Messenger’s user base. The company is eliminating messaging in the main Facebook app, forcing people to download Messenger if they want to IM with friends. That decision was met with much derision, but Facebook claims the tight integration between Messenger and Facebook proper will lead to a better user experience overall.

Facebook Messenger now has 200 million monthly active users. That likely dwarfs Snapchat, which has never disclosed its user base figures but says it processes 400 million photos and videos each day.

Source: http://time.com/81024/facebook-messenger-is-looking-more-and-more-like-snapchat/

High School Kids Are Freaking Out About the New Snapchat

High School Kids Are Freaking Out About the New Snapchat

High School Kids Are Freaking Out About the New Snapchat

Snapchat released a new version of its app yesterday — one that allows not only disappearing text messaging but a nifty, two-way video chat function. (It's a little hard to explain, but the Verge's demo video is good.) Essentially, the update changes Snapchat from being a lo-fi, single-function, disappearing-photo sharing app to a robust, multi-use communication platform that could, theoretically, replace things like FaceTime, Skype, and text messaging.
I'm too old to get excited about Snapchat updates, or to know anyone who does. But at least one high school teacher says that the update caused pandemonium among her students.
Business Insider flagged this tweet from Tracie Schroeder, a high school science teacher in Kansas.
Schroeder told Business Insider that while she's usually "pretty lenient" about students using phones sparingly in class, yesterday's Snapchat update was too much to handle:
Today was the first day in a long time I actually took phones away. I have no idea what all was included in the update, but you would have thought it was crack. They seriously could not keep away from it. I even had one girl crawl under the table with her phone.
At that point I took all the phones away and we had a little reminder chat about when it was appropriate to use your phone and when it was not. Also that it was rarely appropriate to hide under the table.
(Actually, this should be a new metric for upstart social networks. "Well, Mr. Andreessen, we only had 100,000 sign-ups last quarter, but 30 percent of those crawled under a piece of furniture to download our app.")
After it spurned a $3 billion acquisition offer from Facebook, Snapchat was mocked for not having an independent long-term growth strategy. (And, indeed, it's a little silly to hear co-founder Evan Spiegel, who is 23, talk about his "25-year plan for the company.") But I give Spiegel and his team credit for pushing forward with new features that are intended to broaden the app's appeal beyond a teenage audience, and potentially knock some rivals out of competition.
Anyway, if what happened with Yik Yak is any indication, the new Snapchat will quickly be put to use spreading gossip, mocking the loser crowd, and generally ruining already fragile adolescent lives. But at least those life-ruining messages will disappear after ten seconds. So that's something?

Source: http://nymag.com/daily/intelligencer/2014/05/high-school-kids-are-freaking-about-new-snapchat.html

Snapchat introduces video and texts to its service

Snapchat introduces video and texts to its service

Snapchat introduces video and texts to its service


Snapchat reveals updates to its service
Over the last 24 hours, ephemeral messaging appSnapchat has been rolling out its latest updates to users.
The latest version of the social network is the biggest introduction of new features to date, with the aim to give users the opportunity to communicate in real time but with a difference.
Snapchat's new look
Regular users of Snapchat will notice an immediate difference in the app's interface; icons and buttons have been redesigned and the menus, which are still navigated by swiping left and right, are much less cluttered while the font is now subtler and smaller than before.
The social network has also made improvements to its camera, an area that Snapchat has previously failed to compete on the same level as competitors such as Instagram, only producing grainy images. Now app users can enjoy the immediate and temporary nature of Snapchat that has made it so popular, in a higher resolution.
A frenzy of features
The app, which was originally launched in September 2011, remains one of the top downloaded apps of the last year, with an increase of 300m messages sent each day over the last six months. Late last year Facebook reportedly made a $3bn (£1.8bn) bid for the app which was rejected by Snapchat, the social network has since raised $50m (£30m) from private investors in order to fund the company's growth and advancement in the app market.
After little change to the service's functions aside from the introduction of alternative fonts, filters and the My Story feature, Snapchat users have now been treated to an influx of options to communicate with in one go, including:
  • The ability to send text messages between users, on top of the 45-character notes that were previously added to an image, enabling users to have full conversations via the app - to chat with friends users must simply swipe right on the individual's name.
  • Texts can only be exchanged between users who have recently sent one another images, while photos can also be sent via text message using the familiar capture button.
  • Users can upload images from their camera roll - while they could only previously use photos taken within the app.
Perhaps the most interesting of the new features to be introduced, is Snapchat's own version of video chatting. The app has retained the temporary and immediate nature of its service by only allowing users who are on the app at the same time to video chat with one another. Unlike video chatting apps such as FaceTime which has a ringtone to alert the user that there is a call coming through, Snapchat has instead placed more emphasis on the app being about living in the present moment.
Adrian Mursec, senior developer at theEword said: "Snapchat has asserted itself as a very individual service provider, particularly in its rejection of social media giant Facebook's billion dollar offer. The team know that they have something unique to offer that is exceedingly popular, and the latest version indicates that it is only getting bigger and better and it is not just a fad for teenagers with its user growth continuing to rise at a phenomenal rate."
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Source: http://theeword.co.uk/seo-manchester/snapchat_rolls_out_changes_to_service.html



The Dark Reality Of Snapchat

The Dark Reality Of Snapchat
The Dark Reality Of Snapchat
It is — in every sense of the word — a travesty, that a professional businessman, Evan Spiegel who is the CEO of Snapchat, has sunk to the lowest depths, and introduced us to a trend so misleading and offensive. Snapchat is a social media application which lets people take pictures or videos using their mobile devices and send it to their friends. People buy into this trend, not knowing the flaws behind it. At nearly every social gathering, one can expect a young teen to take either a picture or video and send it to their friends via Snapchat. This is the current image the world has of the millennial generation. As one who is part of the millennial generation, I am personally disgusted at the idea. What makes Snapchat interesting compared to other applications, or even the stock picture and video messaging app on a smartphone, is that the pictures or videos sent via Snapchat are deleted after a limited amount of time. Sounds interesting, right? Snapchat seems fun and enjoyable, but the potential trouble that comes with Snapchat is not fun or enjoyable at all. Other than the occasional friendly photo, not much good comes out of Snapchat. Essentially, the good of Snapchat does not outweigh the bad.
When I first heard of Snapchat from a friend, I was instantly hooked! I would constantly be taking random pictures and send them to my friends, hoping to get a giggle or a Snap out of them. Each time I received a Snap, the app had my undivided attention, and I would sometimes break the only unspoken rule of Snapchat (meaning I took screenshots of several photos). I used Snapchat so much, it started to replace texting, or even phone calls. I would not respond to many texts, but if I received a Snapchat, I would reply in a matter of minutes. For the record, I am not one to text in class, nor do I use my phone for any social purpose whatsoever at such a time. The fact that I changed due to an app tells me that I was, at best, mildly addicted to its use. I was flabbergasted by this change of my habits and work ethic. This change prompted me do research on the app. Not for any particular reason, but I became curious about it. From my curiosity, I discovered disturbing things mainly how our privacy is more vulnerable than we could ever imagine. The whole reason why I downloaded Snapchat was to alleviate anxiety, but the truth behind it is quite the opposite.
When I started researching, I was simultaneously eyeing the activity of my friends through Snapchat. The snaps I received in the past involved a wide variety of creative pictures and videos such as friends with salt and pepper shakers drawn over them and people drawn with Hawaiian grass skirts. However, it was not the content I received which was controversial, but the setting was completely inappropriate. For instance, the salt and pepper shaker photo was during an animation lab, and the Snap of the people in grass skirts was during a church service. That means the people who took these snaps had to have taken photos during church and lab, then use the art feature of Snapchat to draw the salt and pepper shakers and grass skirts. Similar to my addiction of Snapchat, it was not necessarily the content I was sending through Snapchat, but the setting I was in. Not only are people using Snapchat during church and school, but I have personally used Snapchat during work. It is not abnormal for a religious service to require people to put their electronic devices away so they can have their undivided attention, and the same obviously goes for school, yet we still do it. If Snapchat is causing people to divert their attention away from their job, education, or religious beliefs, then these people are indirectly saying the use of the app is more important than the task at hand.
If we cannot control our use of the app, then the world is simply not ready for an app like Snapchat. Or maybe Snapchat is not be ready for the world either. Snapchat is liable for one of the worst things any social networking site or application can do. Last January, Snapchat was responsible for compromising the usernames and phone numbers of 4.6 million users . It goes beyond the integrity of Snapchat, it is also about the safety of the user. Nowadays, all people need is just a cell phone number to track people down. Yahoo.com claims as long as the certain phone number is still active, any person can look up another person solely using the number (Sousa 2). As a former Snapchat fanatic, I am disappointed and quite angry to hear my name, number, and email account could have been compromised due to Snapchat’s lack of responsibility. Luckily, 4.6 million is roughly only ten per cent of Snapchat’s entire clientele. But why wait for something more serious? Even if people were not able to find each other with this information, when we download an app like Snapchat, we are conditioned to the idea our information is safe with the them. But it is not, and with our information in the wrong hands, who knows what it could be exposed to. This is only the first reason showing how vulnerable our information is because of Snapchat. These security compromises can only happen if we allow them to, therefore if everyone boycotted Snapchat, they would have no information to lose.
However, for some people, this illusion of security is not enough. Maybe they are fearless, or more logically, maybe they will just take their chances nothing bad is going to happen. Quite honestly, I am not too concerned a large man will knock on my door wearing a hockey mask and carrying a chain-saw either. But that is only one reason which contributes to Snapchat’s illusion of security they give to their users. If safety is not enough for themselves, then maybe the safety of young teens might convince individuals to remove Snapchat from our smartphones.
Teens are at risk because the pictures and videos they share actually have a very high chance of being exploited. The main reason why Snapchat should be eradicated refers to the terms and conditions. If we carefully read what it says, we would distinctively see Snapchat does not delete its contents. They are entitled to the pictures we send, making every single piece of information their intellectual property. In other words, the idea behind Snapchat is flawed. What Snapchat really does is they give the user an illusion of security, having them think their information and pictures are private while they are actually not. The very reason people use Snapchat is to send a picture or video to a friend with the security of the file never being seen by the light of day again. This is, however, an impossible task to do when one is introduced to the fact Snapchat holds every single picture and video on their servers. There is no legitimacy behind Snapchat, nor is there any truth behind the concept.
This was the last straw for me. Once I found out my videos and pictures I exchanged using the app were not actually deleted, I refused to use the app altogether because it violates everything the app was supposedly created for. Not only was I irritated by this, but Snapchat has the right to sell our information and content too. In other words, if I decided to run for a government office my whole campaign could be ruined if Snapchat decides to release of few of my past photos. It feels like there is no way out. Once a snap has been sent we do not want the rest of the world to see, it can very well end up public on the internet. I refuse to further buy into this false sense of security, and let myself be vulnerable to this technology.
Snapchat hides the truth from coming out about our security, allowing so much to gounnoticed. In the end, the vulnerability of our private information is too much to tolerate, which is why I have chosen to disassociate myself from an app I once enjoyed. Snapchat is not just a harmful fad, but a window for the public to potentially see our personal lives and friendships. To all who are reading this, you have now seen the problems which can occur with Snapchat. I ask you to not just look at the fun and trendiness of Snapchat, but Spiegel’s business operations and dishonesty. Do yourself favor, and delete your Snapchat for good.

Contact contributor Jeremy Malek, here.

Source:  http://www.neontommy.com/news/2014/05/dark-reality-snapchat

Marketing Potential of Snapchat

Marketing Potential of Snapchat
Marketing Potential of Snapchat
Snapchat is all over in the news for refusing a 3 billion USD offer from rival social network Facebook. Since then there are numerous public spat between the Facebook management and Snapchat management.
So what is it that is driving Facebook to buy Snapchat?
Snapchat is cool - It is one of the most widely perceived cool app in the world. It is growing at neck breaking pace and reached 50 million active users before any of the other startup social media applications. The application is most loved by the teenagers who unlike the previous generation understand that whatever you leave on the internet it remains there forever.
It is totally engrossing -- If you are using it then you are completely in it. Unlike the other social media network it has taken the generation's question "Have I missed something important" to the next level. It is completely engrossing, seriously personal and to a great extent really private. This intimacy is the factor that is driving its growth because teenagers like the previous generations able to keep their friend circle closed rather than an open one such as Facebook and Google+.
Marketers' Dream
Snapchat is a marketer's dream in the modern day media environment where everyone of us is bombarded with more than 100 advertisements a day across all platforms. Snapchat provides a tool that is seriously private. What it provides is 100% user attention and participation. The user has to keep the thumb on screen to keep the message rolling.
Even though Snapchat has resisted advertising so far it can be safely assumed that once it reaches a certain scale, it will be more receptive to it. That will provide a completely new metric to the advertisers - Active user engagement level.
How long the user watched the advertisement or how long he / she contemplated about the deal and what action he /she took about the message. It will open new frontiers for the online advertising as advertisers were not only able to learn what is the reach of the message, on how many screens it got displayed, what people were searching for but also how time they spent on advertisement and what action they took. What type of advertisement takes how much response time and what can be done to better the message.
Conclusion
It seems that the vast opportunities of highly personalized, time and space specific advertisement based on the platform have just opened. This revolution will be further fueled by Snapchat and upcoming technology devices such as Google glass and smart watches.
Alan Scott is a freelance writer. He writes for Trequista Consulting
Trequista Consulting is a management consulting company specializing in Strategy, Analytics Retail, BRICS markets, and Supply Chain Management.